We worked with Archana at The Last 2 Reps to rebrand her nutrition & fitness coaching program. She wanted her new look to reflect her own kindred and bold spirit, with a neutral vibe that is inclusive and resonates with a wider audience.
As a nutrition coach who aspired to keep her audience as inclusive as possible, we wanted to ensure Archana's brand—while it identifies as 'female-owned'—resonates and appeals to men and women alike.
We dove deep into Archana's ideal client wish-list and focused on her 'why'—what purpose was her brand setting out to serve? A holistic strategic approach helped us find the overlapping attributes from Archana's own personality as well as her ideal clients' vibe and requirements. The end result was a spunky, neon-inspired aesthetic that is still sophisticated a minimal—much like Archana's own vibe and personality.
Her in-depth process helped reinforce why I began my business and the brand she created out of my thoughts, words and ideas is just incredible and exactly what I wanted. I finally understood why a brand goes beyond just a 'logo'—this journey was an eye-opener!
