Brand Strategy + Design

The Good Pea Co.

Inspiring, Quirky, Playful, Sophisticated, Witty, Friendly

Project Overview

Upon discovering the benefits of a plant-based diet and witnessing family members suffer with allergies to cow’s milk protein, founders —Nicola and Suhani — set about on a journey to look for dairy alternatives that would not only match the nutritional value of dairy, but would also be sustainable and deliver on flavour, texture and taste.

To their dismay, they found no such alternatives that existed in the market. After a thorough search, they decided to take on the challenge of creating a recipe using plant-based proteins packed full of goodness and delicious taste.

The Good Pea Co.’s unique milk recipe uses yellow split peas and oats as primary ingredients which give it a high nutritional value and make it sustainable to source.

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