As dentists and owners of a dental practice, the concept of branding was almost alien to us. However, we knew we needed help to understand exactly how we can align ourselves to our patients' needs as soon as they stepped in the door—whether that was physically or online. Working with Shrutika was an eye-opener. We collaborated together to really find our USP and how we wanted to better connect with our community; and Shrutika was extremely patient and transparent throughout the journey, always coming up with ways we can enhance the experience we deliver to our patients. We have not stopped receiving praise about the new website as well as the rebranded practice and our patients are THRILLED!