Brand Strategy + Design

The Good Pea Co.

Sustainability, Inspiring, Quirky, Playful, Sophisticated, Witty, Bold, Punchy, Vibrant
Pea-milk? Yes, pea-lease!

We collaborated with the founders of The Good Pea Co. to create a quirky, bright and playful visual identity for the new milk alternative brand.

After a rigorous strategy phase, we helped create targeted messaging for the brand that communicated their key USPs of nutrition and sustainability. This messaging evolved into taglines ('For the Planet and its People') as well as a visual brand that stood out from their competition.

This brand can now be found in Selfridges.

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