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Story Nº004

The Little Imprint Co.

Bhavika at The Little Imprint Co. (originally PinNPrints) approached us to help her rebrand her Etsy store, a sweet little online shop that sold personalised gifts, keepsakes, and bespoke art. She felt stuck in her online presence and wanted a deeper understanding of her business which could translate into a stronger online presence.

August 1, 2022

E-commerce Store

Brand Naming + Strategy + Web

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Brand keywords

Warm, Innocent, Artistic, Vivid, Playful, Feminine
The Challenge

Bhavika wanted her new brand to represent her key offering of merchandise catered exclusively for children's gifting; however, she also wanted it to be adaptable for merchandise for adults and for home. She also felt her original brand name—PinNPrints—no longer served her vision.

Process & Results

We began our process by diving deep into the brand's core strategy and unearthed its core purpose. A target audience of primarily young mothers and female home-owners was deduced and the messaging was refined to speak this audience's love language. During our intensive strategy call, words such as 'imprinting', 'memories', 'everlasting' stood out; we were then able to suggest a new name for Bhavika's brand: The Little Imprint Co. After a quick domain check, we then proceeded to get this new brand prepped and primed for a visual makeover. The result was a bright and playful identity with a warm and modern-pastel colour palette and custom typographical elements.

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we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

we weave a lot of tales on our 'gram

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