Bhavika at The Little Imprint Co. (originally PinNPrints) approached us to help her rebrand her Etsy store, a sweet little online shop that sold personalised gifts, keepsakes, and bespoke art. She felt stuck in her online presence and wanted a deeper understanding of her business which could translate into a stronger online presence.
Bhavika wanted her new brand to represent her key offering of merchandise catered exclusively for children's gifting; however, she also wanted it to be adaptable for merchandise for adults and for home. She also felt her original brand name—PinNPrints—no longer served her vision.
We began our process by diving deep into the brand's core strategy and unearthed its core purpose. A target audience of primarily young mothers and female home-owners was deduced and the messaging was refined to speak this audience's love language. During our intensive strategy call, words such as 'imprinting', 'memories', 'everlasting' stood out; we were then able to suggest a new name for Bhavika's brand: The Little Imprint Co. After a quick domain check, we then proceeded to get this new brand prepped and primed for a visual makeover. The result was a bright and playful identity with a warm and modern-pastel colour palette and custom typographical elements.